Google+ for Ecommerce Site Marketing
Want to get the name of your business out to the masses? Check out Google+ Pages for Business! Google+ is another social networking site with many great features for personal use and more importantly business use. With Google+ Pages for Business you can connect with your customers and let them know what’s new with your business. Here are some things you can do with Google+ for Business.
Share Things
With Google+ Pages for Business you can share all types of things with people that are important to your business. You can create posts, with or multimedia, that can advertise new products, specials, or anything else that is relevant with your business. Also, you can send messages to certain types of people. With the help of Circles, Google+ lets you group people on your page based off your own criteria and then send messages targeted specifically to these specific groups.
Want to talk face to face with a customer or business partner? Not a problem with Google+. Google+ lets you create Hangouts where you can video chat with people. You can use this feature to create more personal relationships with everyone that is important to your business, or use it for whatever you think would benefit your business. The possibilities are endless.
Promote Things
Want people to know your Google+ page is out there? The Google+ badge solves that problem. You can put this badge on your website and it will link directly to your Google+ page. Google+ Also has a feature called Direct Connect which allows people to use Google’s search bar to look for Google+ Business pages. All they have to do is put a “+” in front of their search.
Let people promote you by using the +1 button. You can put the +1 button on the products you sell and let people spread the word about it. When the +1 button is pressed, a message is sent to the person’s Google+ account and is shared with everyone that’s in their network. With the power of the +1 button people can see the recommendations of their friends through search, ads, and your website. As a business owner you know that personal recommendations are a very powerful force in whether or not someone buys something.
Measure Things
Gathering information is very important to all businesses and Google+ will make it easy. Google+ Ripples let you see how your posts spread across Google+. You can see who is spreading your content and identify people that spread your content often. Then you can add those people to one of your Circles and communicate special deals based directly off their interests.
Google+ Pages for Business will also allow you to view data on how your +1 buttons affect your Google+ page. Eventually Google+ for Business will allow you to see analytics on a page. Data on who visits your page, their demographics, and their social activities. All this information can be used to better understand the people that are coming to your page and with that you can better connect with those users.
Google+ Pages for Business is a great tool to learn about and connect with the people that are important to your business. Check it out to spread the word about your business and the products you offer. Be sure to add Cart32 to your Google+ circles!
Jason Smith
Jason will graduate from Missouri State University in May 2012 with a Bachelors of Science in Computer Information Systems and Information Technology Service Management. He has also received certification in the ITIL v3 Foundation framework. Jason has been a part of our Sales and Support team since November 2011.