Cart32 Blog

Taxes. Some of you may like the word taxes and some of you may not – it probably depends if you will receive a refund or if you have to pay additional taxes. Let’s focus on the bright side of taxes and talk about refunds. There are two different scenarios that online businesses are faced with:

Twitter is another great way to get your online business out there using social media. You can use Twitter to stay in contact with your customers and also attract new customers. Here are some cool ways to use Twitter to improve your online presence.

Social media and Social Networking are a huge part of the internet now.  It seems that everything is tied into one of the major social networking sites: Facebook, Google+, and Twitter.  All of these sites have a variation of a button that you can click on when you see something on the web that you enjoy.  These buttons are a great way to spread the word about the products on your ecommerce site.

In October of 2011 a new law was put into place called the Durbin Amendment. The Durbin Amendment was part of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. The purpose of this law was to greatly reduce the fees that merchants pay for debit card transactions. Which I think any retailer would be excited to get a break on merchant fees, am I right? Unfortunately, this not the case for everyone...

In many of our blog posts we’ve talked about how to maximize your Facebook page, which is helpful, assuming that you have a Facebook page for your business. Our assumption that everyone has a page for their business may have left some of you stranded, so in this article we will take a step back and explain how to set up a Facebook page.

We’ve talked about Google+ before. We’ve outlined the potential for your ecommerce site. We’ve outlined the reach and search engine presence it can bring you. What we haven’t necessarily covered is the specific tools that it brings to the table. More specifically, Google+ Circles and how they can help you market your product to specific segments of your customer base.

We are about a month into the New Year and many of us are still digging for creative ways to spark interest in your site and products to generate sales. Below are some various tips to get you rockin' in 2012.

The holiday season is the busiest season for many online retailers. With this busy season comes an opportunity to see what your customers like about your business and what they don’t like. Holiday feedback from customers is a great way to get the information you need to improve your business and have more traffic and more business for the next holiday season.

Many of you have probably asked the question, “Why do I need a payment gateway in order to process credit card transactions?” This is a very good question. An online payment gateway is what allows your shopping cart to communicate with the credit card processor. If you are operating without a payment gateway, then your cart is unaware if the card is approved or denied. In my personal opinion, every ecommerce business should operate with a payment gateway, and here are the top three reasons why: 

Modern operating systems have come a long way in regard to “out of the box” security features. Many utilities like application firewalls and spyware blocking software now come native with the operating system. However, even though the utilities are preinstalled, some are overlooked and others not used at all. Here are some tips that will help keep your computer and your information safe from harm: